Author Archive
Blogging For Signage
Well, those who’re familiar with the power and importance of blogging for pagerank and overall online goodness, must be familiar with some of the major blogs out there that feature articles about the digital signage industry. Blogs like Rob Gorrie or Adcentricity, Bill Gerba of Wirespring, Ronnie Guggenheim of Minicom, and Adrian Cotteril of Daily […]
Big Brother Digital Signage.
I just read an interesting article that appeared a couple of days ago in the New York times. It was talking about the tracking devices that are being installed by TruMedia on the Adspace Network. They are rolling with a bunch of them on the Adspace Network across the country.
The devices are very useful. Essentially […]
20% Sales Lift from Digital Signage.
I’ve been waiting for some stats like this for a while. Today, I stumbled upon them at aka.tv.
Research results from Prime Digital Media and Sigma, owners of the Wellbeing digital signage network in Australian pharmacies, are reporting an effective 20% sales increase for products promoted through the channel.
The results are based on a month long […]
What’s in a Keyword?…Everything.
Do you remember the old rhetoric, “what’s in a name?….Everything!” A truism like that will not fade. It’s the same with today, except with keywords. When it comes to searching, it’s all about the keywords, honey. There ain’t nothing more important than relevant, keyword-rich, content, that webcrawlers and people both enjoy.
So, figure out what people […]
Taxi Cab Digital Signage.
When it comes to riding in taxi cabs, I’m a foreigner. I think I did it once when a friend of mine was desperate to go to the mall with his girlfriend. As for me, I’d rather walk. I guess that just shows my frugality (or cheapness, whichever you prefer). Taxis, however, are a very […]
The Demise of the Dim Twitts.
I just read a super duper interesting article on All Things SEM. It talked about the viral, yet non-sustaining nature Twitter has created. Among the reasons for Twitter’s eventual demise are the following
Twits are not valuable (after writing that sentence, I laughed…so true! The less Twits the better). The argument is that posts to Twitter, […]
Link Prosititution: doFollow, noFollow, and the Selling of Back Links.
I remember watching an episode of Sienfeld where George is driving around New York looking for a place to park. I can’t remember who was with him, but whoever it was suggested that he just find a paid parking space. George jabbed back with, “that’s like prostitution. Why would I pay for something I could […]
Astronomical Cost of Sending an SMS.
“Physorg has a paper comparing the cost of text messaging versus the cost of getting data from Hubble Space Telescope. From the article: ‘The maximum size for a text message is 160 characters, which takes 140 bytes because there are only 7 bits per character in the text messaging system, and we assume the average […]
teleTagg Digital Signage.
My purpose in writing this post is to keep some up to date on what is going on with Projective Marketing and the Tagg Team. Currently, we’re working with a myriad of signage firms in both digital and static signage to establish a marketable network of signage screens. Signage companies always want more ad revenue […]
Google Entering Digital Out of Home.
Google does it again. According to a recent report given by retail media company in the Netherlands, Google has recently applied for a patent which simply states, “Allocating advertising space in a network of displays.” This gives one up for suspicion. Whether or not this means a full-blown rollout remains to be seen, but from […]
