Taxi Cab Digital Signage.

Posted by Nate

May 29, 2008

When it comes to riding in taxi cabs, I’m a foreigner. I think I did it once when a friend of mine was desperate to go to the mall with his girlfriend. As for me, I’d rather walk. I guess that just shows my frugality (or cheapness, whichever you prefer). Taxis, however, are a very highly utilized form of transportation, especially for the more affluent. Take the following statistics for instance:

New York City has 240 million high income passengers per year.
Those passengers gross over $1.8 billion (with a “B”) annually.

That’s a whole lot of clams! Now, let’s think for a moment about the possibilities for taxi advertising. We see ads on the top of taxis. But what about advertisements for the paying customer inside? This is where taxi digital signage will be so effective. Think for a minute of a small LCD placed strategically behind the headrest of the front seat of the taxi. Let’s hook that puppy up to an internet powered digital signage network.

Now we’ve got something powerful. Here’s the best part. These high profile execs riding in the cabs will also be able to mooch free wireless from the aircard powering the signage. The internet in this case is also supported by advertising. Boyah! So,

Taxi GPS

Wireless GPS devices also offer the cab drivers navigation and real-time traffic reports. Can you think of the benefits here? Of course, as the cost of gas continues to increase, this feature alone can save the cabbies boatloads over the annual aggregate. A Taxi GPS system also offers the taxi company tracking and time management tools for both drivers and vehicles. Taxi signage may not be a new concept, but it can be implemented easily and effectively as a way for taxi, digital signage, and advertising companies to increase their revenues. You can advertise on such a network, or establish your own.

Digital Signage