Digital Signage is for All.

Posted by Ryan

June 25, 2008

Digital Signage, is taking the advertising industry by storm. Within the last 3-5 years digital signage has made its mark, becoming one of the most effective forms of advertising world. With prices of computers and flat panel screens dropping, digital signage companies have now enabled any small business owner to benefit from the available technology. The ability to reach target audiences with digital signage has never been so easy.

Digital Signage has been growing at a rate of 44% annually and is surpassing all traditional advertising mediums. For example, digital signage is taking the place of traditional television advertising due to the increased use of the DVR (digital video recorders) and or Tivo’s. The ability for televisions views to skipping commercials after recording their favorite shows. This has eliminated the number of views of cable TV commercials, causing national companies to waist millions of dollars on TV commercials. National companies are now looking for innovative ways to advertise, which has lead them to set budgets directly focused on digital signage.

The digital signage industry is designing to avoid needless clutter, and to zero in on the end user. Known to advertisers as in home advertising. The digital signage screens advertise products and services for which the screens are located. For example, if you owned your own dental office you would be able to advertise your specific services such as lumineers or Invisalign. Increasing customer awareness in house, and up selling products and services at point of purchase has never been so easy. Digital signage screens focus on entertaining and educating those in waiting rooms, while ultimately eliminating perception of wait time.

Thus the question, why don’t more waiting rooms have digital?

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